Considering their lackluster track record, I was intrigued while reading the Team McEwan blog. Mike posted about their new Asham gear for the season, and my eye was drawn to the large white spot in the picture.
Turns out, Asham's got a new shoe!
Asham is very excited about the new off-ice leather and suede shoe designed by Italian Desinger, Luca Lovero. Luca's creations add excitement and character through both his passion for the game and his gift for design.The design is reminiscent of a soccer shoe, plus it's Italian, so you know it's stylish! Making an off-ice shoe is pretty ingenious. Why not give your teams something to wear when they're not on the ice? If you're going to sponsor a team, may as well get your money's worth.
So then they took the off-ice shoe, and redesigned it as a curling shoe (top photo). Their rotator technology destroys the sleek design of the off-ice shoe, which is forgivable, but then they go and mess with the suede accents. What's with the flame embellishments? I could live with the wave on the off-ice version. They took a cool, sleek design and make it look like a child's shoe in adult colors.
The price is a bit of a turn off. $130 for a pair of shoes is a little out of my range. I could get custom Nikes for less than that. The on-ice version is even more, plus you'll have to spend another $80 to purchase the sliding discs.
I have to say though, if I ever get into lawn bowls, I'm totally going to rock these shoes.